SHIFT is a multimedia campaign focused on the deconstruction of
the binary within the field of design by approaching the craft with a gender-neutral perspective.
SHIFT signifies progression away from the euro-centric masculine canon of design. We created a visual system with this intention; crafting a branding guide, various print designs, and a set of mid-century furniture.
Made in collaboration with
Abigail Altieri & Marissa Balbuena.
